Blog

Use Your Audience To Supercharge Your Marketing

Want to supercharge your marketing? Start by thinking about what matters most. Your audience. Where can a business or product go wrong? In my experience one place is in the marketing of said business or product — either because the product was marketed incorrectly like using the wrong marketing approach (selling on price vs value, …

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The Not So Dim Side of Data and Analytics

In light of all this Facebook and Cambridge Analytica stuff I was thinking this week about how technology and data really impacts the way marketing and business works in 2018. Everything is tracked in 2018. If you’re online, someone is tracking you. Marketers and advertisers place tracking scripts on their websites and email programs so …

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3 Tips to Create Great Messaging

A marketing campaign has to be focused on your audience to be truly effective – so how can marketers be sure that the content and messaging they create will be effective to their target audience?

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Marketing is Bullshit

Sorry, sorry–forgot a word. Bad Marketing is Bullshit. You know the kind, endless promotion, spam emails, weekly postcards sent in the mail (and immediately sent to the trash can) social media that is nothing more than talking about product, etc. When marketers only think of promoting something, things become forced and contrived. As marketers our …

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Facebook’s Big Change

Facebook’s never been one to fear changes in their product. Zucks doesn’t believe that you have to keep things the way they’ve always been just for the sake of keeping it the way it’s always been. Last week Facebook announced they will be making changes to the newsfeed that prioritizes content from your friends and …

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How to Quickly Drive More Leads From Your Website
Drive leads with a great website strategy

How to Quickly Drive More Leads From Your Website We all want our websites to drive leads and grow our business. It’s also one of the things that I’m asked most—what to do to make a website perform better and drive leads—no matter what type of company or industry. From B2B SaaS to event and …

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Three Reasons Why Great Technology Enables Great Marketing

It’s no secret that digital marketing is giving traditional marketing tactics like direct mail, trade shows, and traditional ads a run for their money. By now we all know marketing is different now than it ever has been before. We all know that the days of “broadcasting” your message to anyone that will listen are …

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What’s the Deal With Facebook Ads For B2B?

One of the questions I get asked all the time is “How can I use Facebook ads for B2B?” or “do Facebook ads make sense as part of a B2B marketing strategy?” I will often answer with an emphatic YES! See, even though a lot of us think of Facebook as a place to kill …

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What Running Has Taught Me About Business

If you asked me a few years ago, I never would have believed that I would be classified as a “runner.” I also probably never would have thought that I’d be building a career in business development, and loving every minute of it. There are a lot of similarities between the two when you break …

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Why authenticity matters in marketing

The word “authentic” is the term that marketers and brand managers are really rallying behind lately. However, the word is often used incorrectly. Ironically, in a non-authentic way. What I mean is this: marketers and brand managers know the importance of being authentic and having a brand image that will resonate with their audience. It’s …

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