Storytelling with a marketing mind.
Zangardi Studio started where visual storytelling meets marketing. Over time the work concentrated where it mattered most: B2B tech and fintech companies with great products and no one to tell anyone about them.
Two principals, a deeper bench.
We run full marketing programs, strategy through execution, for companies that need the output of a real team without building one. The visual craft did not go anywhere. It is why our clients’ content does not look like everyone else’s.
Zangardi Studio is Patrick and Vanessa Zangardi, married and partners in the work. They lead every engagement personally, so you are never handed off to an account manager who was not in the room.
Behind them is a bench of specialists we have worked with for years: developers, designers, video editors, motion and production people. They come in when the work calls for them and they are good at one thing each, which is how a studio this size produces at the volume it does. You always know who is doing what.
Who we are
Founder
Patrick Zangardi
Marketing strategist. Builds the systems that make consistent output possible.
Patrick is on a mission to help small marketing teams punch above their weight class. He has worked with organizations large and small to build marketing systems that actually run: strategy, messaging, and the digital channels that carry it to an external audience. His expertise is storytelling, applied with the discipline of demand generation behind it.
He gets up to speed on an unfamiliar business quickly, which is what clients tend to notice first: he is useful in a room about a business he met three weeks ago.
Marketing strategy · Positioning & messaging · Demand generation · Visual storytelling
Partner
Vanessa Zangardi
Content strategist. Makes complicated value propositions land.
Vanessa is good at the value propositions that lose a reader in the first paragraph. She gets them across without flattening what makes them complicated. She leads engagements by asking the right questions up front, then synthesizing the answers into a plan a team can execute against.
She works analytically and creatively at the same time, which is what makes a content strategy hold up to both a spreadsheet and a read-through. Across the fire service industry she is known by name, having built programs for manufacturers and safety organizations for years.
Content strategy · Messaging · Campaign planning · Fire service & industrial
How we work
Senior by default
The people who scoped your work are the people running it. Nothing gets quietly handed down to whoever is free.
Embedded, not episodic
We work on a weekly rhythm inside your business rather than in bursts around a quarterly presentation. You see work in progress, not a big reveal.
Opinions, shared
Demand generation over lead generation. If we think you are about to spend money badly, we will say so.
Based in the Charlotte and Huntersville, North Carolina area.