Podcast
Demand & Brand
Conversations about demand generation, brand, and what actually moves pipeline for B2B companies.
Demand & Brand is a conversation between Patrick and Vanessa Zangardi about demand generation, brand, and what actually moves pipeline for B2B companies.
New episodes coming soon.
Listen
The short version, if you never listen to an episode
Lead generation collects contact details. Demand generation creates the want. One of those produces a list and the other produces pipeline, and most B2B companies spend their budget on the first while reporting it as the second.
That argument, written down and taken further, is most of the writing on this site. The episode that names our method is Marketing Miles Per Gallon, which is how we run every engagement.
Every episode
Season 2
Mastering YouTube for Small Business Success with Chris Inman
In this episode of Demand & Brand , hosts Vanessa and Patrick Zangardi sit down with video marketing expert Chris Inman to break down how small business owners can use YouTube to grow their brands and generate quality leads. Chris is the founder of Idea Cleveland, a video marketing company in Cleveland Ohio. He shares
Where does your website fit into your marketing tech stack?
In the first episode of season 2, Patrick and Vanessa discuss where a website fits into your tech stack and why it's so important. Hosted on Ausha. See ausha.co/privacy-policy for more information.
Season 1
Marketing to Everyone Means Marketing to No One
In this episode, Patrick and Vanessa discuss how when you market to everyone, you market to no one. Diluting your marketing so you can be "everywhere" can cost your business leads and revenue. Hosted on Ausha. See ausha.co/privacy-policy for more information.
TOP Reasons You Need a Marketing Strategy in 2024
In this episode, Vanessa outlines the top reasons you need a marketing strategy in 2024. Hosted on Ausha. See ausha.co/privacy-policy for more information.
Marketing Miles Per Gallon
In this episode, Patrick and Vanessa discuss MMPG aka Marketing Miles Per Gallon and give you insight into how to tactically do that with content! Hosted on Ausha. See ausha.co/privacy-policy for more information.
Compound Marketing
In this short snippet episode, Patrick defines a new concept called Compound Marketing. Just like in investing, your marketing deposits collect interest over time and increases in value as time goes on. Marketing can offer quick wins, yes, but really it's a long term game when you're building a brand. Hosted on Ausha.
Know Your Audience
In the competitive world of marketing, truly understanding your audience is crucial. Basic demographic details like age, gender, ethnicity, and location are not enough. A deeper understanding is necessary to ensure marketing efforts are effective and resources aren't wasted. Hosted on Ausha. See ausha.co/privacy-policy
3 EASY Marketing Strategy Tips
In this episode, Vanessa discusses 3 EASY Marketing Strategy Tips to help audit your current strategy or help build a new one. 2024 is coming sooner than you think – don't get caught unprepared! Hosted on Ausha. See ausha.co/privacy-policy for more information.
Revenue Driving Teams: The Who, What, Why & How
In this episode, Vanessa and Patrick discuss Revenue Driving Teams and why they are critical to growing your business in 2023 and beyond. Learn more about us at zangardi.com or find us on LinkedIn by searching our first and last name. Hosted on Ausha. See ausha.co/privacy-policy for more information.
Sales Enablement
Sales Enablement Sales Enablement: you may have heard the term before, but what does it truly mean and, more importantly, how does it apply to your business? Sales enablement is a strategic approach aimed at improving the efficiency and effectiveness of your sales team. It involves providing your sales team with the ne
Message Saturation: Don't Be Afraid to Repeat Yourself!
In this solo episode, Patrick discusses message saturation — the concept of repeating your key messaging points so your audience actually connects and understands what it is you're saying and doing. If you have somethign important to say, don't just say it once! Hosted on Ausha. See ausha.co/privacy-policy for more inf
Content Calendars: The Secret Weapon for Successful Marketing
If you're a marketer or a business owner, you're likely always on the lookout for ways to enhance your marketing strategy. One tool that can make a world of difference is a content calendar. Whether you're managing social media accounts, blog posts, or email campaigns, a content calendar can help you stay organized, fo
Sharing Your PERSPECTIVE is What Content Marketing is All About!
In content marketing it is important to have a perspective and to be willing to share that perspective with your audiences. Bland, dry, boring content will always be, well, bland, dull, and boring. So as you’re thinking about content strategy this year, we urge you to consider it a little bit differently than perhaps i
Branding, Marketing, & How to Tell the Difference
In this episode, Patrick and Vanessa sit down to discuss the meanings of branding, marketing, and talk about how you use both to create brand awareness and demand generation. Hosted on Ausha. See ausha.co/privacy-policy for more information.
Cost Optimization and Saving Money in Your Business
Thankful for our first guest, Jim Lichtenberg, Strategic-Partner, Schooley Mitchell, for this really impactful conversation about how important and often overlooked cost optimization is in businesses of all sizes. You can find Jim on LinkedIn here. Hosted on Ausha. See ausha.co/privacy-policy for more information.
Why Branding at Trade Shows is SO Important!
In this episode, Vanessa discusses how important it is to have your trade show branding be lock-tight. Listen in! Hosted on Ausha. See ausha.co/privacy-policy for more information.
Where Does a Website Fit in a Marketing Mix?
In this episode, we discuss where a website fits into your marketing mix, and the 4 types of websites we see most often. Hosted on Ausha. See ausha.co/privacy-policy for more information.
How Marketing "Fails" – and What You Can Do About It!
We've all fallen victim to marketing fails, so you aren't alone. In this episode we talk about the 4 ways we see businesses "fail" at marketing and what you can do to avoid it. Hosted on Ausha. See ausha.co/privacy-policy for more information.
Marketing Trends 2023 – What Are They?
In this episode, we discuss Marketing Trends for 2022 and what we see going in to 2023. 8 total tactices and trends plus one honorable mention! Find out more about us at zangardi.com Hosted on Ausha. See ausha.co/privacy-policy for more information.
The Harsh Truth About Demand Gen
In this solo episode, Vanessa lays down the harsh truth of demand gen. Don't panic – it's not THAT harsh. Listen in! Hosted on Ausha. See ausha.co/privacy-policy for more information.
Lead generation, demand generation, and what YOU can do to leverage both in marketing and sales!
In our first episode, we discuss demand generation and lead generation, to help you gain clarity on how both can be used together to create an impactful way to get and keep leads. The Brand & Demand Podcast with Patrick and Vanessa Zangardi was created to help businesses of any size creating marketing strategies to hel
Where to go next
If the show made a point you want to act on, the written version is usually longer and more useful. Start with demand generation and the Revenue Team, or marketing without a team if you are the one doing all of it.
If you would rather just talk it through, tell us what is not working.
Would you rather we just ran it?
Zangardi Studio is Patrick and Vanessa Zangardi, with a bench of writers, designers, developers and editors behind us. Most clients buy the whole engine. Any capability can be bought on its own.