Legal
Privacy policy
What this site collects, why, and what we do with it. Last updated September 2026.
The short version: this site collects what you type into a form, plus analytics if you agree to it. If you decline the banner, nothing is loaded and nothing is measured. We do not sell anything to anyone, and we do not email you unless you asked us to or you contacted us first.
Who we are
Zangardi Studio is a marketing studio based in Charlotte, North Carolina, United States. We are the data controller for anything collected through this site.
For any question about this policy, or to exercise any of the rights below, email patrick@zangardi.com. A person reads it.
What we collect, and when
Two forms on this site collect personal information. Both are things you choose to fill in.
| Form | What it asks for | Why |
|---|---|---|
| Book a strategy call | Name, work email, company, what your marketing team looks like today, and what you are trying to fix | So we can reply to you and arrive at the conversation already understanding your situation |
| Guide download | First name, work email, and company if you choose to give it | To send you the guide and, if you want it, occasional writing on the same subject |
That is the complete list. We do not ask for a phone number, a postal address, or anything about you that you have not typed in yourself.
What our web server records
Like any web server, ours writes a log entry when a page is requested. Our redirect tool also counts how often an old address is used so we can tell which ones still matter. IP address logging is switched off in that tool, and its records are deleted after seven days.
What this site does not do
Worth stating plainly, because most privacy policies describe tracking that the site in question does not actually run.
- Nothing loads before you say yes. If you decline, or simply never answer, no analytics or marketing code is requested at all. Not loaded and then blocked. Not loaded.
- No third-party fonts. Our typefaces are served from our own server, so loading a page here sends no request to Google Fonts or any other font host.
- No comments. Comments are disabled across the entire site, so no name, email address or IP is ever collected that way.
- No selling or sharing. We do not sell personal information, and we do not share it for anyone else’s advertising.
- No profiling or automated decisions. Nothing here scores you, segments you automatically, or makes a decision about you without a person involved.
Analytics and marketing tags
We use Google Tag Manager, and it loads several measurement and marketing tools. None of them are requested at all until you press Accept. Decline, or ignore the banner, and your browser never contacts any of them.
| Tool | What it does | Run by |
|---|---|---|
| Google Analytics | Counts visits and which pages get read | |
| Meta pixel | Measures whether people who saw us on Facebook or Instagram later came here | Meta |
| LinkedIn Insight Tag | The same, for LinkedIn | |
| Microsoft Clarity | Records how pages are used, including mouse movement, scrolling and clicks. We use it to find confusing pages | Microsoft |
| HubSpot | Connects an inquiry to the pages that person read before sending it | HubSpot |
Microsoft Clarity is called out on purpose. Recording how a page is used is more intrusive than counting page views, and you should know it is there before agreeing to it.
You can change your mind at any time using Cookie choices in the footer. Declining after having accepted stops anything further loading; to clear what was already stored, clear this site’s data in your browser.
Cookies and similar storage
Before you answer the banner, this site stores nothing on your device beyond what WordPress needs for someone logged in to administer it, which is us.
| What | When | Why |
|---|---|---|
| Your consent choice | When you answer the banner | So we do not ask again, and so a later visit honors what you chose. Stored in your browser, never sent to us |
| Analytics and marketing cookies | Only after you press Accept | Set by the tools in the table above, each under its own privacy policy |
| Ausha podcast player | Only on the podcast page, if you play something | Streaming the audio. Set by Ausha, not by us |
The podcast page is the only page on this site that loads anything from a third party. Our podcast is hosted by Ausha, and their player will see your IP address in order to stream the audio, under their privacy policy rather than ours. Every other page loads only from our own server.
Where your information goes
A form submission does two things: it is stored in this site’s database, and it is emailed to us.
Our website hosting provider and our email provider therefore process it on our behalf, as does the form plugin we use. They act on our instructions and are not permitted to use your information for their own purposes.
If a conversation with you continues past the first email, your details may also end up in the ordinary business tools we use to run a client relationship. Nothing is ever passed to a third party for marketing.
How long we keep it
Inquiries are kept for as long as there is a live business reason to have them, and then deleted.
- An inquiry that goes nowhere: deleted within two years.
- Guide subscribers: until you unsubscribe, and then removed apart from the minimum record needed to honor that you unsubscribed.
- Clients and former clients: for as long as we work together, plus the period we are required to keep business and tax records.
- Redirect logs: seven days.
Your rights
Wherever you are, you can ask us to show you what we hold about you, correct it, or delete it. Email patrick@zangardi.com and we will deal with it within 30 days.
If you are in the UK or the European Economic Area, the UK GDPR and GDPR give you rights of access, rectification, erasure, restriction, portability and objection, and the right to complain to your data protection authority. Our lawful basis for replying to an inquiry is legitimate interest, and for sending you writing you asked for it is consent, which you can withdraw at any time.
If you are in California, the CCPA gives you the right to know what we collect, to have it deleted, and not to be discriminated against for asking.
We do not sell personal information, and we never have. California also uses the word “share”, which means passing information to another company so it can target advertising across other sites. If you accept the banner, the advertising tags listed above do that. If you decline, or if your browser sends a Global Privacy Control signal, none of those tags load at all and nothing is passed to anyone. That is the opt out, and it is on by default: we ask first rather than asking you to find a switch afterwards.
You can change your answer whenever you like using the cookie choices link in the footer.
Every email we send about the guide has an unsubscribe link. It works immediately and you do not have to give a reason.
Security
The site is served over HTTPS, access to the administration area is limited to us, and the software is kept current. No system is perfectly secure, and we will not pretend otherwise. If something happens that affects you, we will tell you.
Children
This is a business-to-business site. It is not aimed at anyone under 16 and we do not knowingly collect information about children. If you believe we have, tell us and we will delete it.
Changes to this policy
When this policy changes we update the date at the top. If a change matters, such as adding analytics or a new tool that handles your information, we will say what changed rather than quietly reissuing the page.
Questions about any of this go to patrick@zangardi.com.