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Articles2019-02-07T12:25:56+00:00

Three Reasons Why Great Technology Enables Great Marketing

It's no secret that digital marketing is giving traditional marketing tactics like direct mail, trade shows, and traditional ads a run for their money. By now we all know marketing is different now than it ever has been before. We all know that the days of "broadcasting" your message to anyone that will listen are basically over. Inbound marketing and sales has really changed the way people interact with brands and

What Running Has Taught Me About Business

If you asked me a few years ago, I never would have believed that I would be classified as a "runner." I also probably never would have thought that I'd be building a career in business development, and loving every minute of it. There are a lot of similarities between the two when you break it down, and yesterday on my morning run I got to thinking about it.   Similarity 1:

Why authenticity matters in marketing

The word “authentic” is the term that marketers and brand managers are really rallying behind lately. However, the word is often used incorrectly. Ironically, in a non-authentic way. What I mean is this: marketers and brand managers know the importance of being authentic and having a brand image that will resonate with their audience. It’s a great way to build trust and rapport with those that you’re targeting. However, that

The Fight Against The Back Button

As marketers we are always working to tell our story, and to start a dialogue with our audience. We fight to grab someone's attention, and to have the opportunity to hold on to it for a bit. It's why we work tirelessly to understand our audience and their needs, build a product or service that solves problems, and build a narrative around our company that attracts the attention of our market.

Compelled to Craft Stories.

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