The Fight Against The Back Button

As marketers we are always working to tell our story, and to start a dialogue with our audience. We fight to grab someone’s attention, and to have the opportunity to hold on to it for a bit. It’s why we work tirelessly to understand our audience and their needs, build a product or service that solves …

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Baseball and Business

I love baseball. While I haven’t played in years, I still like to keep up with the game, watch my favorite teams (#RollTribe) and occasionally play in a softball league or pickup game. There is something about the game that I always enjoyed – it’s a team sport where each player’s impact on the game …

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