How to Quickly Drive More Leads From Your Website We all want our websites to drive leads and grow our business. It's also one of the things that I'm asked most—what to do to make a website perform better and drive leads—no matter what type of company or industry. From B2B SaaS to event and hospitality or eCommerce, growing business through digital channels is a priority in 2018. So what
It's no secret that digital marketing is giving traditional marketing tactics like direct mail, trade shows, and traditional ads a run for their money. By now we all know marketing is different now than it ever has been before. We all know that the days of "broadcasting" your message to anyone that will listen are basically over. Inbound marketing and sales has really changed the way people interact with brands and
One of the questions I get asked all the time is "How can I use Facebook ads for B2B?" or "do Facebook ads make sense as part of a B2B marketing strategy?" I will often answer with an emphatic YES! See, even though a lot of us think of Facebook as a place to kill time and not think about work, it's still a platform that we as marketers can
If you asked me a few years ago, I never would have believed that I would be classified as a "runner." I also probably never would have thought that I'd be building a career in business development, and loving every minute of it. There are a lot of similarities between the two when you break it down, and yesterday on my morning run I got to thinking about it. Similarity 1:
The word “authentic” is the term that marketers and brand managers are really rallying behind lately. However, the word is often used incorrectly. Ironically, in a non-authentic way. What I mean is this: marketers and brand managers know the importance of being authentic and having a brand image that will resonate with their audience. It’s a great way to build trust and rapport with those that you’re targeting. However, that
As marketers we are always working to tell our story, and to start a dialogue with our audience. We fight to grab someone's attention, and to have the opportunity to hold on to it for a bit. It's why we work tirelessly to understand our audience and their needs, build a product or service that solves problems, and build a narrative around our company that attracts the attention of our market.