Marketing for the fire service and industrial manufacturers

We build marketing programs for the people who make the equipment the fire service depends on.

We already speak the language

Marketing to the fire service is not like marketing to anyone else. The buyers are departments and chiefs with budget cycles, procurement rules, and long memories. The products are technical. The claims have to be right, because the equipment gets used on the worst day of someone’s life.

Most agencies have to be taught all of that. We don’t.

Vanessa Zangardi

Vanessa is known by name across the fire service industry. She has spent years building marketing programs for fire service manufacturers and safety organizations. Trade shows, product launches, dealer and distributor support, and the kind of content that gets read by people who actually use the equipment.

If someone in the industry sent you here, she is probably the reason.

What we do

Trade show and product launch support

The booth graphics, the collateral, the pre-show outreach, and the follow-up that most exhibitors never get around to.

Photography and video

Real equipment, real crews, shot properly. Not stock images of a generic fire truck.

Websites and product catalogs

Built so a chief can find a spec sheet in two clicks and a distributor can find what they need without calling you.

Content and demand generation

Ongoing marketing that runs between trade shows, so you are not invisible for ten months of the year.

Who we work with

Fire service manufacturers and safety and industrial companies, including Mercedes Textiles, AEST Fire & Safety, and HEN.

Talk to us

Tell us what you are working on, a launch, a show, a site that is overdue for replacement, or a marketing program that has never really existed.