It’s no secret that digital marketing is giving traditional marketing tactics like direct mail, trade shows, and traditional ads a run for their money.
By now we all know marketing is different now than it ever has been before. We all know that the days of “broadcasting” your message to anyone that will listen are basically over. Inbound marketing and sales has really changed the way people interact with brands and how marketing is done online. So what is driving that change?
Because of technology, marketing is getting better. It’s getting more intelligent and more tactical. Great technology enables great marketing.
It helps you get the right message to the right person
Tools like CRMs and marketing automation platforms help marketers make sure that the right person reads the right message (and ideally, at the right time).
CRM and marketing automation tools like HubSpot, Infusionsoft, ActiveCampaign (there’s literally hundreds of them!) let you tag and segment your contacts so that you can send more targeted and personalized messages to your audience. When you pair a great offer with a distribution system that ensures the right type of people are receiving it, you can see better results.
It gives you see better data and metrics tracking
Great marketing is based on real, actionable data. Using traditional advertising and marketing tactics, data is … questionable, at best.
With digital marketing we are able to determine how things are performing based on the metrics that matter most to your business and that can prove the efficacy of your campaigns. Want to know how your visitors are finding your site? We can do that. Want to know how long people spend watching a specific video on a specific page? We can do that. Want to see what time of day is best to post to social media or send an email? We can find that.
Great technology tools let you see what used to be blind spots in marketing.
It unifies sales and marketing
When a sales and marketing team has access to the same data and tools, a lot of finger-pointing goes away (you know what I mean – sales saying that marketing is driving crappy leads and marketing saying that sales is ruining good leads) because the data is out in the open – there is nowhere to hide!
Modern marketing and sales teams have to work together to create a winning marketing strategy. This includes sales educating the marketing team on what their prospects most common questions and pain-points are and marketing ensuring that sales has the tools and assets they need to close a deal.
When sales and marketing both have an even seat of the table it ensures that a well rounded campaign is put together.
So is your marketing stuck in the stone age or are you locked and loaded for 2018?
Whether you have a good sales and marketing system set up and need a little guidance getting things really rolling or you have no idea where to start, I’m happy to help. Let’s link up for a call. Simply schedule some time to chat with me here: http://zangardi.com/meet