Have you ever been frustrated after navigating to a site just to realize that it makes no sense? You can’t really find your way around, the menu is awkward, it takes too long to load, you don’t know what is happening? Maybe you’re on your phone trying to do something quick but everything takes too many steps? In other words, you feel like you just can’t use it.
Not a fun experience, right? It’s usually one that sends me off to the next site instead of sticking around getting frustrated trying to find what I’m looking for.
So, right now you may be panicking and hurriedly typing your website address into your browser to audit your site and see how it stacks up in the user experience department. If that’s the case, here’s a little head-start.
Ten Quick Questions to Audit the User Experience of Your Website:
- Does your page load fully, and in a reasonable amount of time?
- Is the site mobile-responsive?
- Is your content scaled appropriately for the page — in other words, not too big and not too small (especially on mobile!)
- Is your navigation menu easy to find and use?
- Do you have Call-To-Actions (CTAs) that encourage your visitor to interact with you?
- Do your contact forms work?
- Is your site using an SSL?
- Are your URLs short and concise?
- Do you have broken links?
- Is your site crawlable by search engines?
A website audit is a crucial aspect of any marketing campaign, and something that we recommend doing at least every year. With how often the search optimization and online marketing world shifts, your website should be something that you’re consistently working on improving and upgrading.
Get Your Website Audit Today
Want to improve your website’s user experience, search optimization, and marketing usefulness? Let us audit your site for you and create an action-plan to website success.
Your website audit will include:
- Benchmark SEO Assessment
To know where you need to improve, first you must know where you are. We’ll run a search analysis to understand where you’re ranking now for your target keywords.
- Technical SEO Analysis
We’ll uncover those nitty-gritty details that affect search performance, such as broken links, 404 errors, mobile responsiveness, and speed issues.
- User Experience
Without a pleasant experience on a website, visitors are less likely to ever want to come back and use it again. We’ll audit your site’s UX and provide recommendations on how and where it can be improved.
- On-page SEO
This section of the Audit focuses on questions that is focused on content: Does your site use optimized content, SEO tags, and URLs, Is the content substantial and informative, does your blog include SEO friendly metadata, etc.
In addition to the audit report, you’ll get a power-hour style strategy session with us that will help you see the path to marketing success using your website as the foundation to your digital efforts.
Get Started With Your Audit Today