Free guide
The B2B Website Conversion Audit
Thirty-one checks that tell you whether your site answers the question your buyer arrived with, and what to fix first when it does not.
What is in it
Eight pages, built to be run on one page of your site in a few minutes. Not a lead magnet that restates what you already know: a checklist you score, with an order to fix things in.
- The question. Eight checks on whether the page answers what the visitor came for.
- The proof. Eight checks on whether a skeptical buyer will believe it.
- The next step. Eight checks on whether the action is obvious and low-friction.
- The mechanics. Eleven checks on speed, structure and findability.
It pairs with The Anatomy of a High-Converting Website, which explains the reasoning behind the checks.
Where should we send it?
One guide, sent once. No fourteen-part drip.