As mentioned in one of our other portfolio pieces,, Ticknors historically relied on outstanding customer service and walk-by traffic to draw awareness and customers into their stores during the holiday season. This year we wanted to take a more proactive approach to driving customers in.
Working with Ticknors style advisors, we created a list of a dozen or so great gifts to give the men in your life for the holiday season. Not all were products you could buy at Ticknors … in fact only about half of them were. Our goal was not just to sell Ticknors products, but to help “sell” the lifestyle that a Ticknors customer connects with.
The gift guide was a tremendous success. Our initial launch email saw >20% open rate and we saw over 5,000 downloads and views of the gift guide. In addition we saw over a dozen appointment bookings from customers looking for a little assistance in buying gifts.