Safeguard Technology is an industry leading anti-slip retrofit manufacturer. Essentially what they do is help keep environments safe from slipping hazards by creating simple to install and maintain anti-slip products like ladder rung covers, walkway covers, and step covers.
Safeguard had recently redesigned their website and weren’t quite ready for a full-scale redesign and redevelopment, but they really needed to have better control over the content on their website. The site they had was almost entirely hard-coded and they had very little ability to update content without utilizing a developer to do it in HTML code.
We took a pragmatic approach to this project. Rather than try to force an entire redesign of the website, we were able to reuse many elements of the front-end design and instead spend our effort on creating a bespoke WordPress theme specifically for Safeguard.
This allows Safeguard to add and edit content MUCH more simply than before. What once required multiple phone calls, coding, revisions, and a general pain in the butt is now a simple to manage WordPress site.
Peek Into The Back End
BRANDING & POSITIONING • MARKETING • VISUAL STORYTELLING
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“Every brand has a story to tell. Something that makes them them. Something that their audience craves. It’s our job to craft that story and help them tell it.”
Let’s Work Together
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We work with each client to create a customized plan of attack and strategy on how we’ll use marketing and technology to get in front of your audience and get more business.