Project Description

River Capital

The Challenge

River Capital Finance is a new kind of IT hardware leasing company. However, their marketing assets and website didn’t tell that story effectively.

In the hardware financing world, “Lease” has become a bit of a dirty word. River Capital has dramatically changed the way that they finance IT hardware acquisitions through their “Hardware as a Service” model… however, unless you were talking to them in person or referred in from a happy customer, you probably didn’t know about that service.

Our Solution

We focused on simplifying River Capital’s message and telling their Brand Story through a mobile friendly website that puts their differentiator’s front and center.

The end result is a fast-loading, straight to the point website that is built to scale and support content marketing efforts, future paid-ad campaigns, and tells the Brand Story that River Capital wants the marketplace to understand.

PROJECT DETAILS

Website Design & Development
SEO Strategy

See The Before & After

Old SiteCurrent

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BRANDING & POSITIONING • MARKETING • VISUAL STORYTELLING

“Every brand has a story to tell. Something that makes them them. Something that their audience craves. It’s our job to craft that story and help them tell it.”

Patrick Zangardi, The Zangardi Studio

Let’s Work Together

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We work with each client to create a customized plan of attack and strategy on how we’ll use marketing and technology to get in front of your audience and get more business.