River Capital Finance is a new kind of IT hardware leasing company. However, their marketing assets and website didn’t tell that story effectively.
In the hardware financing world, “Lease” has become a bit of a dirty word. River Capital has dramatically changed the way that they finance IT hardware acquisitions through their “Hardware as a Service” model… however, unless you were talking to them in person or referred in from a happy customer, you probably didn’t know about that service.
We focused on simplifying River Capital’s message and telling their Brand Story through a mobile friendly website that puts their differentiator’s front and center.
The end result is a fast-loading, straight to the point website that is built to scale and support content marketing efforts, future paid-ad campaigns, and tells the Brand Story that River Capital wants the marketplace to understand.