Demand generation needs to be an essential part of a business’s marketing strategy these days because it helps to identify and target potential customers, and then create interest in the company’s products or services – to create demand. Creating demand can help you connect in an authentic way, build trust with people you want to buy from you, and work on smart and sustainable ways to level out your lead pipeline and revenue.
This idea isn’t new, it just has a newer name and now has a lot of people talking about it.
Demand generation really focuses on the long-game of creating and adding value to your audience without asking them for email, phone, intent, etc etc etc. This moves away from gating content, putting people in neat and clean funnels, and aggressively moving them down to get them to transact with a business. While lead generation is crucial for businesses, we have to re-think the way we connect with consumers because, frankly, they are demanding it.
If you think about the last time you went looking for information for something personal or professional and you were gated from information, how likely were you to provide email or phone to get it? And if you did want it and forked the information over, how likely were you to actually respond to sales calls or emails? If you wouldn’t be pushed down this old version of a funnel, why would you send your customers on this friction-filled journey?
So what do you need to know about demand generation for your business?
Demand generation is important because it can help to increase sales and revenue for the business.
Demand generation can be accomplished through a variety of marketing techniques, including content marketing, social media marketing, email marketing, and search engine optimization. By focusing on demand generation, businesses can better understand their target audience and create tailored marketing messages that will resonate with potential customers.
This can help to generate leads and convert those leads into customers, ultimately driving the growth and success of the business.
If you’re a business owner or marketing professional, you know how important it is to generate demand for your products or services. After all, without demand, you won’t have any customers, and without customers, your business won’t be able to thrive. That’s why it’s so important to focus on demand generation in your marketing efforts.
Demand generation puts you in the drivers seat.
Another thing we want you to consider is a focus on demand generation allows you to be proactive in your marketing efforts. Instead of waiting for customers to come to you, you can actively target potential customers and create demand for your products or services. This can help to differentiate your business from competitors and give you a competitive edge in the marketplace.
This also allows you to be in the drivers seat of your marketing and take a focused effort to lead your customer on their journey through their customer journey map, not wait for them to ask. This can be beneficial because you can explore new ways to reach your audience, create marketing hypothesis and test, and use marketing to drive more sales not just as a way to support sales in a more reactive way.
It helps you track and measure your marketing to make smart choices.
Finally, demand generation is important because it allows you to track and measure the effectiveness of your marketing efforts. By analyzing the data and metrics generated through your demand generation efforts, you can gain valuable insights into what’s working and what’s not and what’s resonating with your audience and what’s not. This can help you to continually improve and refine your marketing strategy, ensuring that you’re always making the most of your marketing budget and allocation of resources.
Demand generation is a crucial part of any business’s marketing strategy in 2023 and beyond. By focusing on demand generation, you can increase sales and revenue, be proactive in your marketing efforts, and track and measure the effectiveness of your campaigns. This can help to drive the growth and success of your business, and really drive that long-lasting brand efficacy and brand longevity.