Did you know that there is less than 100 days until 2025?
Yeah, I know. Us either.
Often times, we get people panicking when they realize that time hasn’t slowed down, and they may not have done everything they wanted to when it comes to marketing, their social, their website….. and then speed up when they realize another year is fast approaching!
Everyone is looking for ways to make a significant impact in the shortest time possible now that it’s already October. Whether you’re trying to boost traffic, improve your search engine ranking, or enhance your website’s performance, the key is taking focused, actionable steps. If you’re ready to see real improvements in the next 90 days, here are 5 concrete actions you can take that will drive results in both your website analytics and SEO ranking.
1. Optimize Your Website for Speed
Why it matters: Google has made it clear that page speed is a major ranking factor. Not only does a slow site hurt your search ranking, but it also frustrates users, leading to higher bounce rates and fewer conversions. In fact, research shows that a delay of just one second in page load time can reduce conversions by 7%. This makes optimizing your website speed crucial for both SEO and user experience.
Action Steps:
- Compress images: Large image files slow down your site. Use tools like TinyPNG or ImageOptim to reduce the size of images without compromising quality.
- Enable browser caching: Allow frequently-used files (like images or CSS) to be stored on a visitor’s device, so they don’t need to reload every time they visit.
- Minify your code: Simplify your HTML, CSS, and JavaScript files by removing unnecessary characters, spaces, or line breaks. Tools like MinifyCode or Google PageSpeed Insights can help with this.
- Leverage a Content Delivery Network (CDN): Use a CDN like Cloudflare or Akamai to distribute your content across various servers worldwide. This ensures faster load times for international visitors, improving global user experience and SEO.
2. Perform a Comprehensive Content Audit
Why it matters:
Your content is one of the most important assets for SEO, but not all content is created equal. An audit helps you understand what’s working and what’s not. Removing or updating underperforming content while optimizing high-performing pages ensures that every piece on your site serves a purpose. A content audit can identify opportunities for improving keyword relevance and boost overall website quality.
Action Steps:
- Update outdated blog posts: Search engines favor fresh, up-to-date content. Review your existing blog posts and refresh them with the latest data, updated links, and new insights to stay relevant.
- Eliminate low-performing content: Pages that receive little traffic can hurt your SEO. Either update, combine, or remove these pages to keep your site lean and effective.
- Identify keyword opportunities: Use tools like Google Analytics, Ahrefs, or SEMrush to analyze which keywords are driving traffic to your site. Look for areas where you can better optimize your content with high-potential keywords.
- Repurpose top-performing content: Maximize the value of your best content by transforming it into different formats like videos, infographics, or podcasts. This helps reach a wider audience and strengthens your presence across multiple platforms.
3. Focus on On-Page SEO Improvements
Why it matters:
On-page SEO refers to optimizing individual pages to rank higher and earn more relevant traffic. Search engines crawl your website to understand its structure and content, and your job is to make that process as smooth as possible. Implementing on-page SEO best practices can significantly improve your search rankings and ensure your content is presented to the right audience.
Action Steps:
- Optimize meta tags: Every page should have unique meta titles and descriptions that include relevant keywords. Meta descriptions serve as a mini-advertisement in search results, so make them compelling and keyword-rich.
- Use header tags effectively: Organize your content using H1, H2, and H3 tags that include your target keywords. This not only helps with readability but also signals to search engines which content is most important.
- Internal linking: Create a strong internal linking structure by linking to other relevant pages on your site. This helps users navigate your content while allowing search engines to crawl your site more effectively.
- Optimize for featured snippets: These are the boxed answers that often appear at the top of Google’s search results. To optimize for snippets, craft concise answers to common questions in your content, using bullet points or lists for clarity.
4. Improve Mobile Usability
Why it matters:
With more than half of all web traffic coming from mobile devices, having a mobile-optimized website is critical. Google uses mobile-first indexing, meaning it primarily uses the mobile version of your site for ranking and indexing. Poor mobile usability can hurt your SEO and turn potential customers away.
Action Steps:
- Test mobile responsiveness: Use Google’s Mobile-Friendly Test tool to evaluate how your site performs on different devices. Identify areas where mobile functionality can be improved.
- Optimize touch elements: Make sure buttons, links, and forms are large enough and easy to tap on a mobile screen. Small touch targets can frustrate users and increase bounce rates.
- Adjust font sizes: Ensure your text is legible without requiring users to zoom in. Headings and body text should scale appropriately for smaller screens.
- Enable lazy loading: For image-heavy or content-rich pages, enable lazy loading so images and videos only load as users scroll. This speeds up mobile performance and enhances user experience.
5. Build High-Quality Backlinks
Why it matters:
Backlinks remain one of the most important SEO factors. When authoritative websites link to your content, it signals to Google that your site is trustworthy and valuable. Quality backlinks can boost your rankings and drive significant traffic to your site.
Action Steps:
- Guest blogging: Reach out to authoritative websites in your industry and offer to write guest posts. Ensure your guest posts are valuable, and include a link back to your site within the content.
- Leverage social proof: Encourage satisfied customers, influencers, or industry leaders to mention your website or link to your content. The more third-party credibility your site has, the better.
- Fix broken links: Use tools like Ahrefs or Screaming Frog to find broken links on external websites that could point to your content. Contact webmasters and offer your content as a replacement, providing a win-win solution.
- Create linkable assets: Develop high-value resources like detailed guides, industry reports, or infographics that others in your industry will want to reference and link to. The more valuable your content, the more likely others will link to it.
Just take the next right step.
By implementing these five actionable steps, you can dramatically enhance both your website analytics and SEO rankings in just 90 days. From boosting your site’s speed to generating high-quality backlinks, these proven strategies will improve your search visibility, elevate user engagement, and drive more targeted traffic.
Consistency is key to long-term success. While SEO improvements don’t happen overnight, steady, intentional efforts will lead to measurable results sooner than you expect.
Ready to elevate your website? Start with one of these actions today, and in three months, you’ll be amazed at the transformation! Need help? Let’s chat!