In this episode, we discuss where a website fits into your marketing mix, and the 4 types of websites we see most often.

The Transactional Site
The Lead Generation Site
The Validation Site
The Educational Site

And before you jump down our throats: yes — we know; this isn’t a quadrant and it’s not a binary either-or type thing. Most all websites fit into more than one (or all) of these categories. It’s a spectrum.

Give it a listen:

The Brand & Demand Podcast with Patrick and Vanessa Zangardi was created to help businesses of any size creating marketing strategies to help them reach their audience and to create brand loyalty and generate more sales.  Learn more about us at