Three Ways to Create Better Content, Faster:

Consult your sales team

Your sales team is on the front-lines of customer interaction every day. With a unique pulse on the industry and your customers, your sales team can help you create topics and uncover points of interest within your industry.

Consider your FAQs

If you have common questions you’re being asked time and time again, consider writing or producing some type of content that answers these key FAQs. You’ll position yourself as an expert, improve the experience for your audience, and likely see a boost in your search engine visibility.

Educate, don’t sell

Reframe your mindset around content marketing. Rather than trying to “sell” to your audience, educate them on your area of expertise. Position yourself as an expert and give valuable information to your customers — the rest will fall into place.